Will Smith has landed his first-ever fashion campaign with Moncler.

The multi-talented entertainer will be the face for the brand’s “Genius Is Born Crazy” campaign that’s described as “visual study of the notion of genius and it’s relationship to craziness.”

The first video for the new fashion campaign has just been released, and according to Moncler, three more will appear soon.

More about:

Recently Played

EscapismRaye
4:35pm
All The Way UpFat Joe Ft/ Remy Ma & French Monta
4:26pm
Let GoCentral Cee
4:24pm
What You Know About LovePop Smoke
4:21pm
CreepinMetro Boomin F/ The Weeknd & 21 Sa
4:17pm