Will Smith Lands His First Fashion Campaign

 

View this post on Instagram

 

When I got the call from @Moncler that they wanted me to be THE FACE of a FASHION campaign I was like… “These jokaz must be CRAZY.” I’ve always dug their gear. So I listened to their ideas. Then I was like… “That might be GENIUS.” I started pondering the Relationship between Crazy & Genius and I got more & more intrigued. Real Dreamers ALWAYS get called Crazy! I started to wonder… “Are Geniuses born Crazy?! Or can we all get some? 🙂 #GENIUSISBORNCRAZY

A post shared by Will Smith (@willsmith) on Jul 22, 2019 at 5:57am PDT

Will Smith has landed his first-ever fashion campaign with Moncler.

The multi-talented entertainer will be the face for the brand’s “Genius Is Born Crazy” campaign that’s described as “visual study of the notion of genius and it’s relationship to craziness.”

The first video for the new fashion campaign has just been released, and according to Moncler, three more will appear soon.