Will Smith has landed his first-ever fashion campaign with Moncler.

The multi-talented entertainer will be the face for the brand’s “Genius Is Born Crazy” campaign that’s described as “visual study of the notion of genius and it’s relationship to craziness.”

The first video for the new fashion campaign has just been released, and according to Moncler, three more will appear soon.

More about:

Recently Played

Kill Bill (remix)Sza F/ Doja Cat
7:16pm
Lovin' On MeJack Harlow
7:14pm
SkeeyeeSexxy Red
7:11pm
I KnewTravis Scott
7:07pm
On My MamaVictoria Monet
7:05pm