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Variety reports that Tyga has signed a multi-million dollar deal with Columbia Records.

The move was made with Tyga’s plan to extend his worldwide impact. He told Variety about joining the Sony label, “They definitely understand the global brand. I have a lot of fans worldwide — in places I’ve never been like South America, and in places  I have been like Asia and Europe. They can help bring that to a larger scale. Doing it independently, you don’t really have those teams to help worldwide.”

He continued, “Sony, if you look at the history from what they’ve done from Pharrell to Beyonce to Adele — then you look at Lil Nas X, one of their new artists that’s blown up this year — they’ve done a lot for artists globally, for their brand. That’s why I wanted to partner up with them.”

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