The Weeknd Virtual Concert on TikTok Drew Over 2M Viewers, Raised $350,000 for Equal Justice Initiative

https://youtu.be/yDHl8zgpNQQ

The Weeknd had a live, interactive virtual concert on TikTok on August 7th.

Including rebroadcasts, the event pulled in more than 2 million unique views.

It also pulled in 250,000 concurrent views.

#TheWeekndEXP garnered more than 1.3 billion views.

The event raised $350,000 for the Equal Justice Initiative.