The Weeknd strayed away from his normal cinematic videos on his “Snowchild” music video. The “After Hours” singer had black-owned Anime studio D’Art Shtajio to animate the video.

Not only is D’Art Shtajio the first black-owned Anime studio out of Japan, but they also perfected The Weeknd’s career as the video goes through the different stages in the rise of the singer’s musical rise from House of Ballons to After Hours.

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