Rihanna Is Shutting Down The Fenty Fashion House
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The lights are being turned out at Rihanna’s Fenty Fashion House. LVMH or Moët Hennessy Louis Vuitton, as it’s known made the announcement in a statement stating: “Rihanna and LVMH have jointly made the decision to put on hold the RTW activity, based in Europe, pending better conditions.”
BREAKING | Less than two years after its launch, LVMH and Rihanna have agreed to close down her Paris-based fashion line Fenty. https://t.co/BRqbKQLLD1
— The Business of Fashion (@BoF) February 10, 2021
LVMH will concentrate on Rihanna’s growing skincare brand, Fenty Beauty and Fenty Skin as well as her lingerie line, Savage x Fenty.
The brand had stopped posting on their Instagram page as of January 1st with the last launch back in November 2020 when they released nail-heeled footwear in collaboration with Amina Muaddi.
The short: Fenty fashion is closing for now but Fenty Beauty, Fenty Skin and Savage x Fenty (lingerie) will continue. In fact, they are looking to expand Savage.
All very interesting https://t.co/uOnoOzTy37
— this is a new account 🙁 (@mikelledstreet) February 10, 2021
The Fenty fashion platforms are expected to go dark in the upcoming weeks.
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