Rihanna and LVMH have officially confirmed their new luxury fashion brand.

Of course, the line will be called Fenty.

Rihanna says the new fashion line is “an incredibly special moment” and it’s “a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”

Watch fenty.com for the designs to start popping up.


View this post on Instagram


@fenty .

A post shared by badgalriri (@badgalriri) on

More about:

Recently Played

Die For YouThe Weeknd
U MeanGunna
My HouseBeyonce
Love You BetterFuture
Rich Baby DaddyDrake F/ Sexyy Red & Sza