Beyonce Calls Her Daughter “A Cultural Icon” Over Trademark Dispute
Beyoncé is declaring her daughter “a cultural icon” in her battle to have her daughter Blue Ivy Carter’s name trademarked.
Queen Bey makes the claim in court documents obtained by The Blast.
According to The Blast, Bey’s been involved in a trademark dispute since 2017 with wedding planner Veronica Morales, whose company is named Blue Ivy Events. Morales claims that Beyonce doesn’t intend to actually use the trademark and that her business would be hurt if Bey trademarked her daughter’s name.
But the 13-time Grammy winner argues that her trademark application is for Blue Ivy Carter, not Blue Ivy.
“Blue Ivy Carter is a cultural icon who has been described as a ‘mini style star’ and has been celebrated for her ‘fashion moments’ overs the years,” note the documents. “Her life and activities are followed extensively by the media and the public.”
The court documents also say that Morales’ claim that “consumers are likely to be confused between a boutique wedding event-planning business and Blue Ivy Carter, the daughter of two of the most famous performers in the world, is frivolous and should be refused in its entirety.”
The documents go on to say that Beyonce’s empire can’t be compared to Morales’ “small business,” that only has “three regional offices and a handful of employees.”
She is.
Plus that lady held a sale on Blue Ivy’s birthday and saw an uptick in traffic after Blue Ivy’s birth AND most importantly, they’re tryna trademark “Blue Ivy Carter”. https://t.co/sx6yKCupGY
— Adeninsola (@eyilanke) September 24, 2019
Furthermore, the documents accuse Morales has “attempting to connect [her] brand with Blue Ivy Carter to increase its exposure and drum up business.” For example, Morales reportedly held a sale on Blue Ivy’s birthday.
The case is scheduled to go to trial.
Copyright © 2019, ABC Radio. All rights reserved.
