Puma To Drop Unreleased Nipsey Hussle Collaborations
At a recent Wall Street Journal panel the global director of brand and marketing for Puma, Adam Petrick, spoke about more collaborations with Nipsey Hussle.
Petrick says Puma wants to continue supporting Nipsey’s estate and there are plans to “support some of the activations Nipsey was doing in Los Angeles, Crenshaw and with his foundation.”
Rapper @G_Eazy discusses how brands and celebrities are using their social capital to create new products at the #WSJFuture of Everything Festival https://t.co/szgUTxpXPn
— The Wall Street Journal (@WSJ) May 22, 2019
One of the many things Nipsey had in the pipeline was co-branded Marathon merchandise that was slated to be released in the Fall.
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