The Migos Share Colorful New Video For “Pure Water”

Migos and DJ Mustard are bringing their latest effort, “Pure Water,” to life in a paint-splattered new video.

In the Colin Tilley-directed clip, the Atlanta trio and the seasoned producer mix high fashion with innovation as they perform the song in the middle of a paint fight.

“Pure Water” has been steadily climbing up Billboard’s Hot 100 chart since its release earlier this year — it’s the first single from Mustard’s forthcoming album.

According to Mustard, the infectious track was crafted specifically for those who enjoy the nightclub scene.

“I didn’t want nobody to be able to say it’s not gonna work at radio,” Mustard explained in a press release. “I wanted to go straight to the club first.”

2018 proved to be a stellar year for Mustard, who won multiple accolades for his work with rising star Ella Mai. The duo’s winning streak continued into the new year, with the pair recently taking home the Grammy for Best R&B Song for Mai’s breakout hit “Boo’d Up,” which he co-wrote and produced.