Michael B. Jordan Became The First Male Face For This Brand

 

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So excited for my first campaign with @Coach. Showing it to you guys before everyone else. Had the honor to work with the best team, including #CraigMcDean. More amazing things to come in 2019. Stay tuned. #CoachxMBJ #CoachNY #ad

A post shared by Michael B. Jordan (@michaelbjordan) on Jan 2, 2019 at 4:09pm PST

After Coach announced that Michael B. Jordan would be the first-ever men’s ambassador in September, Coach has revealed the ads for their Spring 2019 men’s campaign.

In the ads, Jordan is seen in a desert setting with a vintage vehicle and wearing signature pieces from the 2019 men’s campaign.

“I’m proud to be the face of Coach men’s,” Jordan said.   Coach also revealed photos of Jordan promoting their new fragrance collection.

 

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Get acquainted with our new leading man. #MichaelBJordan, in our iconic Moto jacket and new Metropolitan carryall, stars in the #CoachSS19 campaign. #CoachxMBJ #CoachNY 📷: #CraigMcDean

A post shared by Coach (@coach) on Jan 3, 2019 at 3:51am PST