After Coach announced that Michael B. Jordan would be the first-ever men’s ambassador in September, Coach has revealed the ads for their Spring 2019 men’s campaign.

In the ads, Jordan is seen in a desert setting with a vintage vehicle and wearing signature pieces from the 2019 men’s campaign.

“I’m proud to be the face of Coach men’s,” Jordan said.   Coach also revealed photos of Jordan promoting their new fragrance collection.

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