Kanye West plans to trademark the term “Sunday Service” for his new clothing line.
— Complex (@Complex) July 25, 2019
Kanye West is looking to expand his fashion empire with the trademarking of the name of his live music series, “Sunday Service,” WWD has learned.
According to the publication, Yeezy’s weekly experiential concerts have inspired the seasoned producer to file a trademark under Mascotte Holdings Inc., which is his intellectual holding company. WWD reports that as per the U.S. Patent and Trademark Office, the trademark was filed on July 19 for “bottoms, dresses, footwear, headwear, jackets, loungewear, scarves, shirts, socks and tops.”
Earlier this year, Ye launched his Sunday Service gatherings and most notably brought the concept to Coachella in April — fittingly in time for Easter Sunday. The series reimagines the rapper’s Rolodex of hits as gospel songs, and has featured a number of prominent musical figures as both guest performers and attendees, including DMX, Chance the Rapper, Katy Perry and Courtney Love.
Is it just me that thinks there’s something off about Kanye’s Sunday Service?
— TheCoolKid👾 (@EhisIlozobhie) July 22, 2019
No word yet on when Ye intends to release his accompanying Sunday Service fashion line. However, he was selling branded Sunday Service merch at Coachella, including $50 socks, $75 ponchos, $70 t-shirts and sweatshirts priced from $100 to $225.
My heart is so full hearing this incredible version of Don’t Speak/ Lord Speaks- I’m in shock hearing this song turned into a worship song at Kanye’s Sunday Service – I literally started crying 😢 thank u @KimKardashian Please send me whole version Kanye #dontwasteyourpain 🙏🏻❤️😇 pic.twitter.com/wEwvKfJajv
— Gwen Stefani (@gwenstefani) July 25, 2019
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