JAY-Z Officially Enters The Cannabis Industry

 

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Shawn “JAY-Z” Carter enters into long-term partnership with Caliva, named Chief Brand Strategist. To learn more, visit caliva.com. (@gocaliva)

A post shared by Roc Nation (@rocnation) on Jul 9, 2019 at 11:36am PDT

JAY-Z, also known as “Hova” is living up to his name as the “GOD MC,” after becoming the first billionaire in Hip-Hop, Jay continues to grow his businesses by partnering with a cannabis company.

JAY-Z will now serve as a brand strategist for Caliva, which is a Northern California based cannabis company that has a farm and two stores.

Caliva is also big about community, the company works with those that have been affected by the San Francisco wage-gap, JAY-Z also wants to help those that haven’t been able to participate in the cannabis industry by increasing representation and participation.