There were many surprises during JAY-Z’s B-Side show at Webster Hall over the weekend, one of them was the cost of his signature watch.

During a freestyle about financial progression JAY-Z flipped references about his blue Richard Mille 56 watch that was customized by the RocNation founder’s personal jeweler, Alex Todd.


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My fucking Guys!!! #Hov x #OG @richardmilleofficial Your welcome!!!

A post shared by Alex Todd (@alextodd) on

Todd spent 3,000 hours customizing the $2.5 million Richard Mille timepiece, which is expected to hold its value due to its limited production.

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