JAY-Z Has Partnered With The NFL
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JAY-Z has been enlisted by the NFL to oversee the league’s new live music entertainment offerings, as well as its social activism campaign, The New York Times has learned.
Under the new partnership, the rap mogul will serve as a “live music entertainment strategist,” which will involve consulting on the Super Bowl halftime show and recruiting top tier talent to perform at league events, the Times reports.
In addition, Jay’s multifaceted company Roc Nation will assist and contribute to the NFL’s activism campaign, Inspire Change.
This piece by @CharlesRobinson sheds a lot of light on Jay-Z’s new partnership with the NFL. Peep the comments by Bills owner Terry Pegula in 2017. Also, Roger Goodell is hoping Jay-Z will perform in the Super Bowl. There is so much going on with this https://t.co/hpfHX4nNcA pic.twitter.com/hRqVXl45QZ
— Jemele Hill (@jemelehill) August 14, 2019
The merging of the titanic brands is an effort by the league to operate on a checks-and-balances system, in the wake of the public dissent over its handling of national anthem protests and the subsequent collusion case involving Colin Kaepernick.
“We don’t want people to come in and necessarily agree with us; we want people to come in and tell us what we can do better,” NFL Commissioner Roger Goodell told the Times on Monday. “I think that’s a core element of our relationship between the two organizations, and with Jay and I personally.”
If Colin Kaepernick isn’t part of this, I’m not sure how to feel about this. Very curious about these details https://t.co/6Cw4gqOIrH
— Jemele Hill (@jemelehill) August 13, 2019
While HOV has been especially critical of the league over the past few years, and even previously turned down their offer to perform at the Super Bowl, it appears as though he’s had a change of heart.
He is not https://t.co/jIRVCatNLt
— Eric Reid (@E_Reid35) August 14, 2019
“The N.F.L. has a great big platform, and it has to be all-inclusive,” Jay told the Times of his newest venture. “They were willing to do some things, to make some changes, that we can do some good.”
about people of color by forming numerous disingenuous partnerships to address social injustice while collectively blackballing Colin, the person who brought oppression and social injustice to the forefront of the NFL platform.
— Eric Reid (@E_Reid35) August 14, 2019
Roc Nation and the NFL are expected to officially announce the partnership on Wednesday.
Jay Z is what I would call a woke capitalist.
Woke describes his capitalism, but let’s be clear, he’s a capitalist, and if a good deal comes along, even if it means working with the NFL at the expense of Colin Kaepernick, he’ll make the deal.
That’s what he just did.
— Shaun King (@shaunking) August 14, 2019
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