How’d you like to see Beyonce and JAY-Z in concert for free for the rest of your life?  All you need to do is consider giving up hamburgers forever.

In collaboration with The Greenprint Project, Bey and Jay are urging their fans to adopt a plant-based diet…which means going vegan.  If you do, you could be eligible to win the Grand Prize: two tickets for you and a guest to one official concert per tour during each tour that Bey and/or Jay Z do in the U.S. for “life” — which is technically a maximum of 30 years.

This doesn’t include tickets to festival performances such as Coachella, which aren’t part of any official “tour.”  There are a lot of rules and restrictions, which you should check out over at

The deadline for entry is April 22 and don’t worry: There’s nothing in the rules that says you have to prove that you’re vegan.  All you actually need to do is submit your name and email address.  The idea is to get you thinking about making some of your meals “plant-based.”

Bey and Jay have been interested in a plant-based diet for several years now: The couple also wrote the introduction to a cookbook by Marco Borges called The Greenprint: Plant-Based Diet, Best Body, Better World.

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