Chance the Rapper has put his “flamin’ hot” spin on Backstreet Boys’ “I Want It That Way.”
The full version of their Super Bowl Doritos ad has been revealed, which features a brand new remix of the BSB hit, courtesy of the hip-hop star.
In the ad, titled “Now It’s Hot,” Chance tries the new Doritos Flamin’ Hot Nacho flavor and realizes “they made the original hot.” He suddenly finds himself on a set that looks like the Backstreet Boys’ “I Want It That Way” video, where he decides to make the original song “hot” by hopping on the track. Chance even joins the boy band to perform some of their signature dance moves.
A 30-second version of the commercial will air during the big game on Sunday, February 3. Fans will also get the opportunity to “Backstreet-ify Yourself” with a new Snapchat filer launching Super Bowl Sunday. The filter will feature ‘90s accessories inspired by the Backstreet Boys.
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