As part of a partnership with Universal Music Group, Anderson. Paak has launched a new record label.

The name of his new label is Apesh*t Inc and Paak says his new label will be about “passion, feeling, and honesty.” In case you’re wondering, the name stands for Anderson Paak Empire and well, you know the rest.

When talking about the label .Paak also said that he will have a special focus on artists that “can play instruments.”

Details about signings and music releases will be announced soon.

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