2 Chainz has found a home for his independent label T.R.U. — which stands for The Real University —  at Atlantic Records.

“I’m excited on the new venture, building from the ground up.  My biggest goal is to play a part in changing someone’s life and make them a millionaire,” the Atlanta rapper tells Billboard. “I treat the record label as school with various levels. That’s why we refer to it as ‘The Real University.’ It’s a course you go through.”

https://www.youtube.com/watch?v=JhWB-JKRPG4

The Grammy-winner is featuring three of his T.R.U. label artists, Sleepy Rose, WORL, and Hott Locked N, on a new track, “Shoot It Out,” which will be on a compilation album he plans to release later this year.

2 Chainz first launched his T.R.U. label in 2015 with his mixtape, TRU Jack City.

 

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In addition to his label deal, the rapper recently became the creative curator for the A3C Festival & Conference, scheduled for October 8-13 in Atlanta, and on October 12, he will discuss the history of hip-hop culture and fashion with designer Dapper Dan.

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